Top Beauty Retail Apps on Android in Oceania, Q2 2025

In the second quarter of 2025, the performance of top beauty retail apps on the Android platform in Oceania revealed interesting trends, as captured by Sensor Tower.

SEPHORA - Beauty Shopping experienced a fluctuating pattern in weekly downloads, starting with approximately 2.1K downloads and reaching a peak of 2.3K before declining towards the end of the quarter. The app's weekly active users showed an upward trend, moving from 21.9K to a peak of 25.2K mid-quarter.

MECCA - Beauty Shopping maintained a fairly stable download rate, beginning with 1.5K and seeing a slight increase to 1.9K. Active users grew steadily, peaking at 24.4K in late May before declining slightly towards the end of the quarter.

Adore Beauty | Shop Beauty Now showed a varied download trend, starting with under 200 downloads and reaching over 1K by late June. The app's active users increased from 4.4K to 7.5K, marking a significant growth over the quarter.

Lush Fresh Handmade Cosmetics saw modest download numbers, fluctuating around 100 to 400. Active users also showed a gradual increase, peaking at 481 by late June.

OLIVEYOUNG GLOBAL started the quarter with around 230 downloads, peaking at 462 in late May. Active users rose from 1.2K to 1.5K mid-quarter before stabilizing.

For more insights into these trends, visit Sensor Tower.